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Wednesday, August 24, 2016

KFC’s New Marketing Gimmick: Giving Away Scented Sunscreen

NEW YORK (AP) — KFC gave away 3,000 bottles of sunscreen that it said smelled like fried chicken to drum up buzz for its Extra Crispy chicken.

Several Associated Press reporters who tested the sunscreen said the smell did not immediately bring to mind chicken, however.

The stunt is another way for KFC to promote its Extra Crispy fried chicken. In June, it hired always-tan actor George Hamilton to appear in commercials as Colonel Sanders.

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3 comments:

Anonymous said...

I wonder who will like that?

Anonymous said...

It's probably their used fryer grease.

Anonymous said...

This is sure to attract the seagulls to you at the beach.